UX strategy for an established beekeeping business
2021
Facilitating alignment between stakeholders of a 50 year old small beekeeping business seeking to modernize their presence to inspire a younger audience about sustainability, low scale farming and quality food.
UX strategy, Service Design, Usability Testing, Branding, Visual Design
Building Shared Understanding with Estate Planning CX
2020
Facilitating cross-functional team alignment to build shared understanding around the existing estate planning product experience to identify areas of improvement and consistency.
Design Research | Service Design | Design Strategy
Prototyping Product Opportunities for Estate Planning
2020
Concept development and testing for new product and service opportunities based on legacy planning research insights.
Design Research | Concept Development | Storyboarding | Concept Testing
Developing a Future State for CX Marketing Lifecycle
2019
Facilitation of cross-functional collaboration to develop a vision state for the company's customer facing communication strategy for the small business owner segment.
Design Strategy | Facilitation | Concept Development | Storyboarding
Prototyping an Internal API Platform for the Enterprise
2016
Research & prototyping of an internal platform for API developers and consumers
Research | Prototyping | Testing